A journal about running a successful craft business.
If you are advertising on Facebook, the video below will show you how to set up tracking for your Facebook ads, using a Conversion Pixel. It's really not hard at all.... and I'll show you exactly how to do the techie parts. Why should you be tracking your Facebook ads with a pixel? Tracking with a pixel will ...
If you have your own website, and you begin getting lots of traffic, you may find yourself reaching profit plateaus. Let's face it; we can only make as much money as we can physically create with our 2 little hands, right? Nope! There are many ways you can expand and scale the amount of money that ...
(an excerpt from my e-book, Beyond Your Shop.) Although there are many things about it that I feel are not in the best interest of you and I, as sellers, I still like Etsy. It's a beautiful site. And, it's a nice, solid method for customers to use to pay you (though, not my favorite method). But, ...
One of the parts of running an online craft business that I've had the most trouble with is maintaining my email list. Even after I had figured out how to get people to sign up for my list (more on that HERE), I still had trouble with what to actually DO with that list. It's tough. First ...
I recently began planning my ornament business with a marketing/editorial calendar. It's not fancy.... it's a $3 desk calendar from Walmart, with nice big pages and plenty of space to write. Creating my yearly calendar has helped me insanely. It was one of those things that I balked at for the longest time because it ...
(image by Fearless Stumbler, used under CC BY 2.0, modified from original.) A lot of people have said to me, "Okay, Staci...I get it that blogging is good for business. The problem is, what the heck am I supposed to blog about?" I totally get it...it's really hard at first to figure out what to write about. ...
(image by Andrea Smith, used under CC BY 2.0, modified from original.) A few months ago, I lost almost 7 thousand subscribers from the email newsletter list I've built for my handmade ornament business..and it happened in pretty much one fell swoop. It was more than half my list. And, I knew going into it that it ...
I've made it no secret that I believe blogging is one of the very best things you can do to drive traffic to your shop, whether it's an Etsy shop, an eBay shop, or any shop. I received an email the other day from a fellow blogger and crafter, Shavonta, and she said that's exactly what ...
(image by Frank Guido, used under CC BY 2.0, modified from original.) There's been a whole lot of chatter lately over Facebook's new algorithm changes, and most of it is of the angry variety. You may have seen the infamous Facebook "breakup letter" that's gone viral over the last few days. I just read it (ironically...on Facebook), ...
(image by stockerre, used under CC BY 2.0, modified from original.) "No matter how often you blog, just make sure that you're consistent." "Even if you can only blog once a week, at least be sure to do it the same day each week." "Your readers won't trust you if you aren't consistent with your posts." Statements like these ...
My name is Staci Ann, and I am the founder of TheOrnamentGirl.com, where I sell handmade quilted ornaments & patterns. I also run a Kit of the Month Club, with over 3,000 members and growing.
This is my personal blog about that journey.
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