(an excerpt from my e-book, Beyond Your Shop.) Although there are many things about it that I feel are not in the best interest of you and I, as sellers, I still like Etsy. It's a beautiful site. And, it's a nice, solid method for customers to use to pay you (though, not my favorite method). But, ...
Driving traffic to your Etsy shop through a blog.
I've made it no secret that I believe blogging is one of the very best things you can do to drive traffic to your shop, whether it's an Etsy shop, an eBay shop, or any shop. I received an email the other day from a fellow blogger and crafter, Shavonta, and she said that's exactly what ...
Re-listing on Etsy is NOT a marketing strategy.
I received an email yesterday that I just love...and I love it because Kellene is speaking my language! I CONSTANTLY see the advice that if you want more sales in your Etsy shop, you should re-list your stuff as often as possible. And that advice drives me nuts. Re-listing is NOT a marketing strategy. Re-listing over and ...
Etsy or Indiemade? And what about WordPress?
I received a question yesterday from Sandy, of Sandra Fox Designs, and I wanted to post this here because I think this is something that just about all of us handmade sellers have wondered about at some point or another. With so many options for selling, and hosting, and blogging, and ugh... how do you ...
Why Etsy sellers should blog.
(image by Steve Snodgrass, used under CC BY 2.0, modified from original.) Owning a blog is not just about the act of blogging. Not anymore. It's about having a haven for your business. It's about having an unwavering empire which continually brings your business traffic, and continually builds on itself. Blogging is about having your very own business ...
Your website, your empire.
(image by Jose MÂȘ Izquierdo Galiot, used under CC BY 2.0, modified from original.) Many handmade entrepreneurs (I'll even venture to say, most handmade entrepreneurs) begin by opening up shop on Etsy or some other online marketplace...and then eagerly begin working to drive traffic to it. It becomes the Grand Central Station of their business; in ...
Tons of views to your Etsy shop…but no sales?
It is SO frustrating when you see that your Etsy listings are getting the views, and getting the favorites, but then you aren't getting the sales to match. It makes you wonder, "What the heck is going on here?" Obviously, people like your stuff. So, why aren't they buying? Well, here's the thing: People rarely buy something ...
You don’t own your Etsy shop. Etsy does.
image credit: pickywallpapers.com I saw someone make a comment once about why she didn't want to put the work into blogging for her handmade business. Her argument was that Etsy was like a giant anthill on the beach, and she'd have a much greater chance of getting exposure there, with its millions of visitors, rather than ...