A journal about running a successful craft business.
(Did you come here from a link in my eBook? If so, just click here for the customer profile questions.) There are 3 keys to keep in mind that will help you to write blog posts that will attract new visitors to your site, and help you grow your business. Keeping these 3 things in mind ...
If you have your own website, and you begin getting lots of traffic, you may find yourself reaching profit plateaus. Let's face it; we can only make as much money as we can physically create with our 2 little hands, right? Nope! There are many ways you can expand and scale the amount of money that ...
(an excerpt from my e-book, Beyond Your Shop.) Although there are many things about it that I feel are not in the best interest of you and I, as sellers, I still like Etsy. It's a beautiful site. And, it's a nice, solid method for customers to use to pay you (though, not my favorite method). But, ...
One of the parts of running an online craft business that I've had the most trouble with is maintaining my email list. Even after I had figured out how to get people to sign up for my list (more on that HERE), I still had trouble with what to actually DO with that list. It's tough. First ...
I recently began planning my ornament business with a marketing/editorial calendar. It's not fancy.... it's a $3 desk calendar from Walmart, with nice big pages and plenty of space to write. Creating my yearly calendar has helped me insanely. It was one of those things that I balked at for the longest time because it ...
A couple of months ago, I moved from Central Florida over to the Gulf Coast. We moved to be closer to the water (we are big into boating), but in doing that, I left a house that had an extra bedroom....a glorious extra bedroom that I was able to use 100% as a craft room! (Here ...
Something I've had to deal with a little more lately than ever before in my business, is negativity. Negativity of a few different kinds.... disgruntled customers, rude emails from blog visitors (even when they aren't a customer), and some comments on Facebook that pretty much make my cheeks burn to read. Even if my sales are ...
(image by Fearless Stumbler, used under CC BY 2.0, modified from original.) A lot of people have said to me, "Okay, Staci...I get it that blogging is good for business. The problem is, what the heck am I supposed to blog about?" I totally get it...it's really hard at first to figure out what to write about. ...
(image by Andrea Smith, used under CC BY 2.0, modified from original.) A few months ago, I lost almost 7 thousand subscribers from the email newsletter list I've built for my handmade ornament business..and it happened in pretty much one fell swoop. It was more than half my list. And, I knew going into it that it ...
You're a crafter, a creator. That means you probably have a zillion ideas flying through your radar at any given time. New products to create, new emails you should send, new things to post about on Facebook, new blog posts to write... ...but for most of us, when it comes right down to it, a lot of ...
My name is Staci Ann, and I am the founder of TheOrnamentGirl.com, where I sell handmade quilted ornaments & patterns. I also run a Kit of the Month Club, with over 3,000 members and growing.
This is my personal blog about that journey.
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