I've made it no secret that I believe blogging is one of the very best things you can do to drive traffic to your shop, whether it's an Etsy shop, an eBay shop, or any shop. I received an email the other day from a fellow blogger and crafter, Shavonta, and she said that's exactly what ...
Should you sell patterns & tutorials for your handmade products?
I did not start selling tutorials to make my ornaments for a long time...I was afraid to. I was afraid that it would kill my business. I was afraid that no one would want to buy my finished ornaments anymore. I was afraid all my ideas would get taken. I was afraid I'd create a zillion new competitors on ...
Why I won’t be breaking up with Facebook (I don’t think you should, either).
(image by Frank Guido, used under CC BY 2.0, modified from original.) There's been a whole lot of chatter lately over Facebook's new algorithm changes, and most of it is of the angry variety. You may have seen the infamous Facebook "breakup letter" that's gone viral over the last few days. I just read it (ironically...on Facebook), ...
No, you DON’T need to blog “consistently” for your handmade business.
(image by stockerre, used under CC BY 2.0, modified from original.) "No matter how often you blog, just make sure that you're consistent." "Even if you can only blog once a week, at least be sure to do it the same day each week." "Your readers won't trust you if you aren't consistent with your posts." Statements like these ...
Do you want to make your dreams come true? Then don’t give up on them.
(image by c_ambler, used under CC BY 2.0, modified from original.) Last year right around this time, my friend Jessie and I went to one of those home party things where a woman was selling body wraps. We were promised that if we wrapped these things around our stomach once or twice a week, then in ...
When you’re “not good enough.”
(image by Michael Johnson, used under CC BY 2.0, modified from original.) Ever get that yucky "not good enough" feeling? You're going along, minding your business - making your products, taking their pictures, writing your listings. You're feeling pretty accomplished, getting things done, and crossing items off your to-do list. You take a minute to click over ...
Build your own website – A step by step guide just for handmade sellers (and a printable checklist, too).
(image by Tara S, used under CC BY 2.0, modified from original.) I know that if you've never built a website before, it can seem seriously overwhelming. And yet, if there is anything I've learned from my years of selling online, it's this: if you have a handmade business, you need your own site. When I say "your ...