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How to track your Facebook ads { 0 comments }

If you are advertising on Facebook, the video below will show you how to set up tracking for your Facebook ads, using a Conversion Pixel. It's really not hard at all.... and I'll show you exactly how to do the techie parts. Tracking with a pixel will allow you to see exactly how well your ad is [...]

2 Days to your own handmade business website. { 10 comments }

If you have been thinking about building your own website,  but are a little unsure how to go about it, or it feels overwhelming, watch this video. It will show you how easy it is to set one up.... in 2 days or less, you could be looking at your own website, live online for [...]

Who Is Buying From You?

Who is the person buying from you? { 3 comments }

  There are 3 keys to keep in mind that will help you to write blog posts that will attract new visitors to your site, and help you grow your business. Keeping these 3 things in mind will bring you so much clarity about both the purpose of your blog, and how to use your [...]

How to make passive income in your handmade business. { 9 comments }

If you have your own website, and you begin getting lots of traffic, you may find yourself reaching profit plateaus. Let's face it; we can only make as much money as we can physically create with our 2 little hands, right? Nope! There are many ways you can expand and scale the amount of money [...]

The Art of Etsy Independence.

The Art of Etsy Independence. { 0 comments }

Although there are many things about it that I feel are not in the best interest of you and I, as sellers, I still like Etsy. It's a beautiful site. And, it's a nice, solid method for customers to use to pay you (though, not my favorite method). But, Etsy has simply become enormous. The [...]


One of the parts of running an online craft business that I've had the most trouble with is maintaining my email list. Even after I had figured out how to get people to sign up for my list (more on that HERE), I still had trouble with what to actually DO with that list. It's [...]

planning a marketing calendar for your handmade business { 0 comments }

I recently began planning my ornament business with a marketing/editorial calendar. It's not fancy.... it's a $3 desk calendar from Walmart, with nice big pages and plenty of space to write. (Sorry, no cutesie but probably otherwise useless downloads to give you here!) Creating my yearly calendar has helped me insanely. It was one of [...]

painting the new office { 2 comments }

A couple of months ago, I moved from Central Florida over to the Gulf Coast. We moved to be closer to the water (we are big into boating), but in doing that, I left a house that had an extra bedroom....a glorious extra bedroom that I was able to use 100% as a craft room! [...]

Dealing with trolls.


Something I've had to deal with a little more lately than ever before in my business, is negativity. Negativity of a few different kinds.... disgruntled customers, rude emails from blog visitors (even when they aren't a customer), and some comments on Facebook that pretty much make my cheeks burn to read. Even if my sales [...]

What should you blog about?

what-should-a-handmade-business-blog-about { 6 comments }

  (image by Fearless Stumbler, used under CC BY 2.0, modified from original.) A lot of people have said to me, "Okay, Staci...I get it that blogging is good for business. The problem is, what the heck am I supposed to blog about?" I totally get it...it's really hard at first to figure out what [...]