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planning a marketing calendar for your handmade business { 0 comments }

I recently began planning my ornament business with a marketing/editorial calendar. It's not fancy.... it's a $3 desk calendar from Walmart, with nice big pages and plenty of space to write. (Sorry, no cutesie but probably otherwise useless downloads to give you here!) Creating my yearly calendar has helped me insanely. It was one of [...]

painting the new office { 2 comments }

A couple of months ago, I moved from Central Florida over to the Gulf Coast. We moved to be closer to the water (we are big into boating), but in doing that, I left a house that had an extra bedroom....a glorious extra bedroom that I was able to use 100% as a craft room! [...]


Something I've had to deal with a little more lately than ever before in my business, is negativity. Negativity of a few different kinds.... disgruntled customers, rude emails from blog visitors (even when they aren't a customer), and some comments on Facebook that pretty much make my cheeks burn to read. Even if my sales [...]

What should you blog about?

what-should-a-handmade-business-blog-about { 2 comments }

  (image by Fearless Stumbler, used under CC BY 2.0, modified from original.) A lot of people have said to me, "Okay, Staci...I get it that blogging is good for business. The problem is, what the heck am I supposed to blog about?" I totally get it...it's really hard at first to figure out what [...]


(image by Andrea Smith, used under CC BY 2.0, modified from original.) A few months ago, I lost almost 7 thousand subscribers from the email newsletter list I've built for my handmade ornament business..and it happened in pretty much one fell swoop. It was more than half my list. And, I knew going into it [...]


You're a crafter, a creator. That means you probably have a zillion ideas flying through your radar at any given time. New products to create, new emails you should send, new things to post about on Facebook, new blog posts to write... ...but for most of us, when it comes right down to it, a [...]


I've made it no secret that I believe blogging is one of the very best things you can do to drive traffic to your shop, whether it's an Etsy shop, an eBay shop, or any shop. I received an email the other day from a fellow blogger and crafter, Shavonta, and she said that's exactly [...]

should-you-sell-your-patterns-for-handmade-ideas { 12 comments }

I was afraid that it would kill my business. I was afraid that no one would want to buy my finished ornaments anymore. I was afraid all my ideas would get taken. I was afraid I'd create a zillion new competitors on Etsy and eBay. Plus, I didn't really know how to create or sell [...]

why-im-not-breaking-up-with-facebook { 1 comment }

(image by Frank Guido, used under CC BY 2.0, modified from original.) There's been a whole lot of chatter lately over Facebook's new algorithm changes, and most of it is of the angry variety. You may have seen the infamous Facebook "breakup letter" that's gone viral over the last few days. I just read it [...]

consistency-is-the-last-refuge-of-the-umimaginative-oscar-wilde { 6 comments }

(image by stockerre, used under CC BY 2.0, modified from original.) "No matter how often you blog, just make sure that you're consistent." "Even if you can only blog once a week, at least be sure to do it the same day each week." "Your readers won't trust you if you aren't consistent with your [...]