A journal about running a successful craft business.
On the list of "Imperative Must-Do's for your Business," collecting the email addresses of your shop visitors sits right up at the tippy top. (You can read why it's so important right HERE.) But, like I've talked about before, your visitors will not willingly hand over their email addresses without a good reason. Therefore, it's up to ...
Have you ever heard the phrase, "The money is in the list?" You probably have, because it's everywhere. Well, it's true. There aren't many things more valuable to an online business than an email list of targeted prospective customers. The thing is, people won't sign up for your list just because you want them to. They have ...
It is SO frustrating when you see that your Etsy listings are getting the views, and getting the favorites, but then you aren't getting the sales to match. It makes you wonder, "What the heck is going on here?" Obviously, people like your stuff. So, why aren't they buying? Well, here's the thing: People rarely buy something ...
(image by MIKI Yoshihito, used under CC BY 2.0, modified from original.) "Hi there! I'm liking you from Shameless Shannan's Sweaters.com! I love your (fill in the blank)! Please like us back!" You've received comments like these on your page, too, right? Maybe you've even been, perhaps, the one (cough)... leaving the comment? In the early days of ...
image credit: pickywallpapers.com I saw someone make a comment once about why she didn't want to put the work into blogging for her handmade business. Her argument was that Etsy was like a giant anthill on the beach, and she'd have a much greater chance of getting exposure there, with its millions of visitors, rather than ...