A journal about running a successful craft business.
One of the biggest things that tends to keep handmade sellers from blogging is the belief that it's going to take over their entire life. Or, maybe they've already tried blogging, and it DID take over their life. So they quit. Believe me, I get it. We aren't superheroes. Between making your products, and photographing them, and ...
I received a question yesterday from Sandy, of Sandra Fox Designs, and I wanted to post this here because I think this is something that just about all of us handmade sellers have wondered about at some point or another. With so many options for selling, and hosting, and blogging, and ugh... how do you ...
(image by Steve Snodgrass, used under CC BY 2.0, modified from original.) Owning a blog is not just about the act of blogging. Not anymore. It's about having a haven for your business. It's about having an unwavering empire which continually brings your business traffic, and continually builds on itself. Blogging is about having your very own business ...
We are all, always, trying to think of ways to get new visitors to our blog. But, how often do we think about what happens once they've gotten there? A mistake I made for years was assuming that a visitor would automatically do what I wanted them to do once they'd found me. I assumed (okay, hoped!) ...
Inspirational Warning: This blog post is a little long. Bear with me though if you're in the mood for some blogging-for-handmade-business advice... there's lots here. When I first began blogging for my ornament business, I struggled big time. The beginnings of my blogging days are just plain embarrassing. I was honestly frustrated and overwhelmed even trying. So, ...
(image by Jose Mª Izquierdo Galiot, used under CC BY 2.0, modified from original.) Many handmade entrepreneurs (I'll even venture to say, most handmade entrepreneurs) begin by opening up shop on Etsy or some other online marketplace...and then eagerly begin working to drive traffic to it. It becomes the Grand Central Station of their business; in ...