A journal about running a successful craft business.
I received an email yesterday that I just love...and I love it because Kellene is speaking my language! I CONSTANTLY see the advice that if you want more sales in your Etsy shop, you should re-list your stuff as often as possible. And that advice drives me nuts. Re-listing is NOT a marketing strategy. Re-listing over and ...
One of the biggest things that tends to keep handmade sellers from blogging is the belief that it's going to take over their entire life. Or, maybe they've already tried blogging, and it DID take over their life. So they quit. Believe me, I get it. We aren't superheroes. Between making your products, and photographing them, and ...
(image by Steve Snodgrass, used under CC BY 2.0, modified from original.) Owning a blog is not just about the act of blogging. Not anymore. It's about having a haven for your business. It's about having an unwavering empire which continually brings your business traffic, and continually builds on itself. Blogging is about having your very own business ...
We are all, always, trying to think of ways to get new visitors to our blog. But, how often do we think about what happens once they've gotten there? A mistake I made for years was assuming that a visitor would automatically do what I wanted them to do once they'd found me. I assumed (okay, hoped!) ...
Inspirational Warning: This blog post is a little long. Bear with me though if you're in the mood for some blogging-for-handmade-business advice... there's lots here. When I first began blogging for my ornament business, I struggled big time. The beginnings of my blogging days are just plain embarrassing. I was honestly frustrated and overwhelmed even trying. So, ...
(image by Jose Mª Izquierdo Galiot, used under CC BY 2.0, modified from original.) Many handmade entrepreneurs (I'll even venture to say, most handmade entrepreneurs) begin by opening up shop on Etsy or some other online marketplace...and then eagerly begin working to drive traffic to it. It becomes the Grand Central Station of their business; in ...
On the list of "Imperative Must-Do's for your Business," collecting the email addresses of your shop visitors sits right up at the tippy top. (You can read why it's so important right HERE.) But, like I've talked about before, your visitors will not willingly hand over their email addresses without a good reason. Therefore, it's up to ...
Have you ever heard the phrase, "The money is in the list?" You probably have, because it's everywhere. Well, it's true. There aren't many things more valuable to an online business than an email list of targeted prospective customers. The thing is, people won't sign up for your list just because you want them to. They have ...
My name is Staci Ann, and I am the founder of TheOrnamentGirl.com, where I sell handmade quilted ornaments & patterns. I also run a Kit of the Month Club, with over 3,000 members and growing.
This is my personal blog about that journey.
Read More
