One of the parts of running an online craft business that I've had the most trouble with is maintaining my email list. Even after I had figured out how to get people to sign up for my list (more on that HERE), I still had trouble with what to actually DO with that list. It's tough. First ...
How I lost nearly 7 thousand email subscribers – and how you can avoid it happening to you.
(image by Andrea Smith, used under CC BY 2.0, modified from original.) A few months ago, I lost almost 7 thousand subscribers from the email newsletter list I've built for my handmade ornament business..and it happened in pretty much one fell swoop. It was more than half my list. And, I knew going into it that it ...
How do your readers find you? (And where will they go next?)
We are all, always, trying to think of ways to get new visitors to our blog. But, how often do we think about what happens once they've gotten there? A mistake I made for years was assuming that a visitor would automatically do what I wanted them to do once they'd found me. I assumed (okay, hoped!) ...
5 ways to get more people to sign up for your email list.
On the list of "Imperative Must-Do's for your Business," collecting the email addresses of your shop visitors sits right up at the tippy top. (You can read why it's so important right HERE.) But, like I've talked about before, your visitors will not willingly hand over their email addresses without a good reason. Therefore, it's up to ...
Make your visitors WANT to join your email list.
Have you ever heard the phrase, "The money is in the list?" You probably have, because it's everywhere. Well, it's true. There aren't many things more valuable to an online business than an email list of targeted prospective customers. The thing is, people won't sign up for your list just because you want them to. They have ...
Tons of views to your Etsy shop…but no sales?
It is SO frustrating when you see that your Etsy listings are getting the views, and getting the favorites, but then you aren't getting the sales to match. It makes you wonder, "What the heck is going on here?" Obviously, people like your stuff. So, why aren't they buying? Well, here's the thing: People rarely buy something ...
