“No matter how often you blog, just make sure that you’re consistent.”
“Even if you can only blog once a week, at least be sure to do it the same day each week.”
“Your readers won’t trust you if you aren’t consistent with your posts.”
Statements like these are some of the biggest “blogging advice” misconceptions floating around out there.
These statements assume that your audience is waiting with baited breath for your next blog post.
And they miss the entire point of why you should be blogging for your business in the first place.
Guess what? Someone who comes across your website is probably not going to keep checking back every Friday at 3 o’clock sharp for your newest blog post to show up, no matter how much they love your site. (They will sign up for your email list, so that you can notify them when you’ve got something new for them.)
That person will still manage to get on with their day if you haven’t sent them a new post to read first, I promise. And, they won’t suddenly decide you’re too untrustworthy to ever set foot on your blog again.
The fact is, people have their own lives. They won’t even be thinking about your blog.
Now, there are some cases when regularity can be a good thing. For example, if you have promised your readers that you will post on a particular topic each and every week on a certain day, then you need to keep your promise (I almost never make promises like this… it stresses me out!).
Or, if you’ve decided to post on a specific day each week or month so that you can keep yourself sane, then definitely go for it.
Or, if you’re “online famous” and you’ve got 100,000 followers who are waiting on your next post, getting a little bit consistent is probably a pretty good idea (and it’ll be no biggie because you’ll have a team of writers to help you).
But, do you have to blog consistently? Absolutely not.
In fact, if you are a handmade seller who is blogging for the purpose of growing your business, then getting caught up in the rule of “consistency” will be nothing but a roadblock to keep you from achieving the bigger goal of your blog…which is to attract new visitors to your blog.
Here’s the truth: every good, quality post that you write, is a new avenue in which someone can possibly find your website, and your business.
If you write a great post, solving a problem for someone, giving them information they were searching for, or entertaining them…and that post shows up in that person’s Google search… you have just helped to bring a new visitor to your site, and introduced them to your business.
That will be true whether you wrote that post Monday, Tuesday, or Friday.
It will be true whether you wrote it last week, or last year.
Quality trumps quantity. But quality and quantity? Totally trumps consistency.
From the moment that new visitor arrives on your post, it is up to the layout of your blog, and its ability to entice and “capture” that new visitor, which determines whether they will become a subscriber and follower.
Your visitor will assess whether your site has something to offer them. They will decide if the information/content/entertainment they are seeing is valuable to them. And if it is, they will sign up for your email list (Do you have one?). They are not going to go back through your last 5 posts to see how consistent of a blogger you’ve been, I promise.
Have you been putting off posting, or putting your entire blog on the back burner, because you don’t have a “consistent” schedule worked out yet? Forget being consistent. Just start posting.