Tag Archives marketing

Are you “chase marketing?”

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One of the biggest things that tends to keep handmade sellers from blogging is the belief that it's going to take over their entire life. Or, maybe they've already tried blogging, and it DID take over their life. So they quit. Believe me, I get it. We aren't superheroes. Between making your products, and photographing them, and ...

Why Etsy sellers should blog.

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(image by Steve Snodgrass, used under CC BY 2.0, modified from original.) Owning a blog is not just about the act of blogging. Not anymore. It's about having a haven for your business. It's about having an unwavering empire which continually brings your business traffic, and continually builds on itself. Blogging is about having your very own business ...

A roadmap to blogging success.

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Inspirational Warning: This blog post is a little long. Bear with me though if you're in the mood for some blogging-for-handmade-business advice... there's lots here. When I first began blogging for my ornament business, I struggled big time. The beginnings of my blogging days are just plain embarrassing. I was honestly frustrated and overwhelmed even trying. So, ...

Your website, your empire.

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(image by Jose Mª Izquierdo Galiot, used under CC BY 2.0, modified from original.) Many handmade entrepreneurs (I'll even venture to say, most handmade entrepreneurs) begin by opening up shop on Etsy or some other online marketplace...and then eagerly begin working to drive traffic to it. It becomes the Grand Central Station of their business; in ...

5 ways to get more people to sign up for your email list.

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On the list of "Imperative Must-Do's for your Business," collecting the email addresses of your shop visitors sits right up at the tippy top. (You can read why it's so important right HERE.) But, like I've talked about before, your visitors will not willingly hand over their email addresses without a good reason. Therefore, it's up to ...