Dealing with trolls.

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Something I've had to deal with a little more lately than ever before in my business, is negativity. Negativity of a few different kinds.... disgruntled customers, rude emails from blog visitors (even when they aren't a customer), and some comments on Facebook that pretty much make my cheeks burn to read. Even if my sales are ...

What should you blog about?

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  (image by Fearless Stumbler, used under CC BY 2.0, modified from original.) A lot of people have said to me, "Okay, Staci...I get it that blogging is good for business. The problem is, what the heck am I supposed to blog about?" I totally get it...it's really hard at first to figure out what to write about. ...

How I lost nearly 7 thousand email subscribers – and how you can avoid it happening to you.

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(image by Andrea Smith, used under CC BY 2.0, modified from original.) A few months ago, I lost almost 7 thousand subscribers from the email newsletter list I've built for my handmade ornament business..and it happened in pretty much one fell swoop. It was more than half my list. And, I knew going into it that it ...