How I lost nearly 7 thousand email subscribers – and how you can avoid it happening to you.

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(image by Andrea Smith, used under CC BY 2.0, modified from original.) A few months ago, I lost almost 7 thousand subscribers from the email newsletter list I've built for my handmade ornament business..and it happened in pretty much one fell swoop. It was more than half my list. And, I knew going into it that it ...

Why I won’t be breaking up with Facebook (I don’t think you should, either).

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(image by Frank Guido, used under CC BY 2.0, modified from original.) There's been a whole lot of chatter lately over Facebook's new algorithm changes, and most of it is of the angry variety. You may have seen the infamous Facebook "breakup letter" that's gone viral over the last few days. I just read it (ironically...on Facebook), ...

When you’re “not good enough.”

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(image by Michael Johnson, used under CC BY 2.0, modified from original.) Ever get that yucky "not good enough" feeling? You're going along, minding your business - making your products, taking their pictures, writing your listings. You're feeling pretty accomplished, getting things done, and crossing items off your to-do list. You take a minute to click over ...

Build your own website – A step by step guide just for handmade sellers (and a printable checklist, too).

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 (image by Tara S, used under CC BY 2.0, modified from original.) I know that if you've never built a website before, it can seem seriously overwhelming. And yet, if there is anything I've learned from my years of selling online, it's this: if you have a handmade business, you need your own site. When I say "your ...