(image by Andrea Smith, used under CC BY 2.0, modified from original.)
A few months ago, I lost almost 7 thousand subscribers from the email newsletter list I've built for my handmade ornament business..and it happened in pretty much one fell swoop. It was more than half my list.
And, I knew going into it that it ...
I've made it no secret that I believe blogging is one of the very best things you can do to drive traffic to your shop, whether it's an Etsy shop, an eBay shop, or any shop.
I received an email the other day from a fellow blogger and crafter, Shavonta, and she said that's exactly what ...
I did not start selling tutorials to make my ornaments for a long time...I was afraid to.
I was afraid that it would kill my business.
I was afraid that no one would want to buy my finished ornaments anymore.
I was afraid all my ideas would get taken.
I was afraid I'd create a zillion new competitors on ...
(image by Frank Guido, used under CC BY 2.0, modified from original.)
There's been a whole lot of chatter lately over Facebook's new algorithm changes, and most of it is of the angry variety.
You may have seen the infamous Facebook "breakup letter" that's gone viral over the last few days. I just read it (ironically...on Facebook), ...
(image by stockerre, used under CC BY 2.0, modified from original.)
"No matter how often you blog, just make sure that you're consistent."
"Even if you can only blog once a week, at least be sure to do it the same day each week."
"Your readers won't trust you if you aren't consistent with your posts."
Statements like these ...
(image by Tara S, used under CC BY 2.0, modified from original.)
I know that if you've never built a website before, it can seem seriously overwhelming.
And yet, if there is anything I've learned from my years of selling online, it's this: if you have a handmade business, you need your own site.
When I say "your ...