Browsing Category business

How I lost nearly 7 thousand email subscribers – and how you can avoid it happening to you.

Thursday, June 5, 2014

(image by Andrea Smith, used under CC BY 2.0, modified from original.) A few months ago, I lost almost 7 thousand subscribers from the email newsletter list I've built for my handmade ornament business..and it happened in pretty much one fell swoop. It was more than half my list. And, I knew going into it that it ...

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Driving traffic to your Etsy shop through a blog.

Monday, May 12, 2014

I've made it no secret that I believe blogging is one of the very best things you can do to drive traffic to your shop, whether it's an Etsy shop, an eBay shop, or any shop. I received an email the other day from a fellow blogger and crafter, Shavonta, and she said that's exactly what ...

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Should you sell patterns & tutorials for your handmade products?

Thursday, April 17, 2014

I did not start selling tutorials to make my ornaments for a long time...I was afraid to. I was afraid that it would kill my business. I was afraid that no one would want to buy my finished ornaments anymore. I was afraid all my ideas would get taken. I was afraid I'd create a zillion new competitors on ...

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Why I won’t be breaking up with Facebook (I don’t think you should, either).

Tuesday, April 1, 2014

(image by Frank Guido, used under CC BY 2.0, modified from original.) There's been a whole lot of chatter lately over Facebook's new algorithm changes, and most of it is of the angry variety. You may have seen the infamous Facebook "breakup letter" that's gone viral over the last few days. I just read it (ironically...on Facebook), ...

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No, you DON’T need to blog “consistently” for your handmade business.

Monday, March 17, 2014

(image by stockerre, used under CC BY 2.0, modified from original.) "No matter how often you blog, just make sure that you're consistent." "Even if you can only blog once a week, at least be sure to do it the same day each week." "Your readers won't trust you if you aren't consistent with your posts." Statements like these ...

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build your own website | a guide for Etsy sellers.

Build your own website – A step by step guide just for handmade sellers (and a printable checklist, too).

Wednesday, January 15, 2014

 (image by Tara S, used under CC BY 2.0, modified from original.) I know that if you've never built a website before, it can seem seriously overwhelming. And yet, if there is anything I've learned from my years of selling online, it's this: if you have a handmade business, you need your own site. When I say "your ...

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