Browsing Category business

The Art of Etsy Independence.

The Art of Etsy Independence.

Thursday, July 2, 2015

(an excerpt from my e-book, Beyond Your Shop.) Although there are many things about it that I feel are not in the best interest of you and I, as sellers, I still like Etsy. It's a beautiful site. And, it's a nice, solid method for customers to use to pay you (though, not my favorite method). But, ...

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Overwhelmed by your email list? Here’s how I finally took control.

Monday, March 30, 2015

One of the parts of running an online craft business that I've had the most trouble with is maintaining my email list. Even after I had figured out how to get people to sign up for my list (more on that HERE), I still had trouble with what to actually DO with that list. It's tough. First ...

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planning a marketing calendar for your handmade business

Create a marketing calendar for your craft business, to keep you sane.

Thursday, March 26, 2015

I recently began planning my ornament business with a marketing/editorial calendar. It's not fancy.... it's a $3 desk calendar from Walmart, with nice big pages and plenty of space to write. Creating my yearly calendar has helped me insanely. It was one of those things that I balked at for the longest time because it ...

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What should you blog about?

Thursday, June 26, 2014

  (image by Fearless Stumbler, used under CC BY 2.0, modified from original.) A lot of people have said to me, "Okay, Staci...I get it that blogging is good for business. The problem is, what the heck am I supposed to blog about?" I totally get's really hard at first to figure out what to write about. ...

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How I lost nearly 7 thousand email subscribers – and how you can avoid it happening to you.

Thursday, June 5, 2014

(image by Andrea Smith, used under CC BY 2.0, modified from original.) A few months ago, I lost almost 7 thousand subscribers from the email newsletter list I've built for my handmade ornament business..and it happened in pretty much one fell swoop. It was more than half my list. And, I knew going into it that it ...

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Driving traffic to your Etsy shop through a blog.

Monday, May 12, 2014

I've made it no secret that I believe blogging is one of the very best things you can do to drive traffic to your shop, whether it's an Etsy shop, an eBay shop, or any shop. I received an email the other day from a fellow blogger and crafter, Shavonta, and she said that's exactly what ...

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